Questions, answered straight.
What GrowthSuite is, how the 45 appointments in 90 days guarantee works, what it costs and what happens after you sign. If yours is not here, ask us.
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- Working with us
Working with us
What GrowthSuite is, and who it is built for.
What does Social Hotspot actually do?
Social Hotspot is a Manchester-based Meta advertising agency that fills UK home-improvement trades businesses’ diaries- bathrooms, kitchens, and windows with consistent, price-qualified appointments, handling ads, creative, video, and appointment setting, backed by its “Full Diary or Free” guarantee.
Is this just lead generation?
No. A lead is a name and a phone number. An appointment is a homeowner with a budget, a timeline and a date in your diary. We only count the second one, and it is the number our guarantee is written against.
What kind of businesses do you work with?
UK home improvement companies selling projects with real value behind them. Our 80+ partners include kitchen, bathroom and bedroom companies, windows, doors and uPVC, conservatories, garden rooms, roofing, driveways, landscaping, flooring, worktops and joinery.
Do you work across the whole UK?
Yes. Our partners run from Scotland down to the south coast. Each campaign is set around the areas you actually cover, so you are not paying for enquiries your fitters cannot get to.
Who is this not right for?
We are selective about who we take on, so the fit has to work both ways. Give us a miss if:
- You are not ready to commit real budget to growth
- You could not quote or handle at least 15 appointments per month
It tends to suit owners doing over £50k a month who have the team to take on consistent volume and want the number in writing before they spend a penny.
Why do you only take on five new partners a month?
Because every partner gets a strategy, a filming day and a team on the phones, and that does not scale by the dozen. It is slower for us. It is also why the results stay this good.
- The guarantee
The guarantee
Full Diary or Free
What does full diary or free actually mean?
However many appointments your business can handle every month, we guarantee to generate them for you. In other words, whatever your capacity, your diary will be filled, or we work for free until we do.
What counts as a qualified appointment?
A homeowner with a real project, who has spoken to our team and agreed a date and time with you. Before it reaches your diary we have checked three things:
- Budget: they can afford the job you sell
- Timeline: they want it done, not just priced up for someday
- Area: they are within the area you cover
A form fill or a name on a list does not count towards the 45. No arguing the definition, no rounding up.
What happens if you don't fill my diary?
We keep working for free until it is. If we come up short, you don’t pay us, no small print. Your ad budget is paid straight to Meta rather than to us, so that part is spent on the platform either way.
Is the guarantee actually in writing?
Yes. It is written into every partner agreement. It either happened or it did not, and you can see which for yourself on your dashboard.
What happens after the first 90 days?
We book the next shoot and go again. By then the campaigns have three months of data behind them, so every fortnight we cut what is not working and scale what is, and the system gets sharper each quarter rather than just being kept ticking over.
- Appointments
Enquiries and appointments
From someone clicking an ad to a date in your diary.
What happens after a homeowner enquires?
One of our appointment setters calls them back inside the hour. They check budget, timeline and scope, and if the job is right for you, book it straight into your diary. You turn up to a homeowner who is expecting you, not a cold number to chase.
Who makes the calls? Is it AI?
Real people. Our appointment setters are part of the Social Hotspot team, and qualifying homeowners on the phone is their whole job. Real people, real conversations.
Are the appointments exclusive to my business?
Yes. The ads run under your name, with footage of your team and your finished jobs, so every enquiry they bring in is for you. We do not sell leads, and we do not share them between companies.
How soon will appointments start coming in?
Here is how the first month runs:
- Day 0: you sign, and we build the strategy around your margins and market
- Day 7: cameras on site, filming your team and your work
- Day 21: campaigns go live and the phone starts
- Day 30: the pipeline is moving
We do not spend a penny on ads before the plan is in place. That is how agencies burn your first month.
What do I need to do on my side?
Keep space in the diary, turn up, quote and close. You will also need to be around for the filming day, and to tell us which appointments turned into jobs, so the dashboard can trace every pound of revenue back to the ad behind it.
- Content and ads
Content and ads
Who makes the ads, where they run and how they stay fresh.
Do you make the ads, or do I?
We do. Our content team comes to your location for a day of filming: real work, real staff, real finished jobs. Our creative strategist writes the hooks, our editors cut the videos and our ads managers run and adjust the campaigns every day. You do not need to film, write or manage anything.
How often do you film new content?
Every quarter. Creative dies after about ninety days because your audience has seen it too often, so we are back on site filming before your cost per appointment has a chance to climb. One day of filming gives us months of content.
Where do the ads run?
On Meta, which means Facebook and Instagram, where homeowners are already scrolling. We are a Meta Business Partner, and your ad budget is paid to Meta directly.
Will you be learning on my budget?
No. Our campaigns have been tested across more than eighty trades businesses, so we are not working out your market with your money. What we learn from your numbers then feeds straight into the next shoot.
- Pricing
Pricing and costs
What you pay, what you never pay, and where the money goes.
How much does it cost?
There are two parts:
- One fixed monthly management fee. Strategy, filming, campaigns, qualification and the dashboard, all in.
- Your ad budget, paid straight to Meta. It goes to the platform, not to us.
The fee depends on your market and what you want to hit, so we set it on the call once we have seen your numbers. Book a call and you will leave it knowing the figure.
Do you mark up my ad spend or take a cut of it?
Never. Your ad budget goes straight to Meta. We do not mark it up and we do not take a percentage of it.
Do you charge per lead, per appointment or per sale?
No. Nothing per lead, nothing per sale. Whatever you make on the work you win stays yours. We do not touch it.
How much should I spend on ads?
It depends on your margins, the area you cover and your twelve month target. We work it out in your roadmap before a penny goes on ads, so the budget is set by the numbers rather than by a guess.
- Results and reporting
Results and reporting
How you will know exactly what it made you.
How will I know what the marketing is making me?
Through the GrowthSuite dashboard. It shows cost per lead, cost per appointment and revenue, each traced back to the ad that caused it, and it is updated daily. You see the same dashboard we do. No agency reports, no vanity metrics.
How often will we speak?
You will have a bi-weekly check-in meeting with your dedicated account manager to go through everything top to bottom. You will also have a dedicated WhatsApp chat which is live 24/7.
Who will I actually be dealing with?
Your dedicated account manager day to day, with seventeen of us behind them: ads managers, appointment setters, and a content team who film and edit your creative. Matthew, our co-founder, works on the strategy with every partner. Meet the team.
What results have other partners had?
We have generated more than £24,000,000 in sales for 80+ UK trades businesses. Gary at Draycote Windows had made over £300k within three months. Shay at Hallam Interiors now gets 90% of his leads from social media.
Directors tell it better than we do. Watch the client stories.
- Getting started
Getting started
From the first call to cameras on site.
What happens on the first call?
Half an hour. We go through your market, your margins and what another 45 appointments a month would actually do to your year. If we are not the right fit, we will tell you.
How quickly can we get started?
It depends on space. We take on five new partners a month, so it is worth booking a call early. Once you sign, the strategy starts straight away, cameras are with you around day 7 and campaigns go live around day 21.
What else do I get as a partner?
A place in the partner mastermind, held every six months. It is a working session with other owners on the problems you share: scaling sales, hiring fitters and setters who stay, and systems that hold up when the volume doubles. The next one is on 6 November at Old Trafford.
There is also Trades Takeover, our weekly podcast, on YouTube.
Can I ask a question without booking a sales call?
Of course. Message us on Instagram or ask for a callback. We are around Monday to Friday, 9am to 5.30pm.
Still got a question?
Half an hour on a call and you will know whether GrowthSuite fits your business, what it would cost and what another 45 appointments would do to your year.
- 80+ Active Partners
- Money-Back Guarantee
- £24M+ Generated
Or just ask us something
